Soccer & Beauty: Our Top Picks For Showing Your Team Spirit

6 26 2014
We’re all mad for soccer right now...there’s no denying it. But girls, let’s be honest --  our softer side can’t help but crave beauty. Read on as we share five ways to support your team while showcasing some amazing beauty! Rock Vibrant Liner Get in the spirit with a flash of color on the lids. Try  View More

Six Uncommon Scents To Try For Summer

6 19 2014
With the warm glow of summer finally settling in, you'd think we'd switch to flirty florals or notes crisp and bright. But, no…we prefer to buck the trend and embrace all things exotic. We're talking elegant blends of amber, spice, musk and leather. There's something wildly alluring about the way deep, sultry scents interact with skin... View More

Be Beautiful Event: How to Spend $225

6 12 2014
Let the countdown begin. We're all gearing up for Be Beautiful -- our big, must-shop beauty event of the season. How It Works: With any purchase of $225 or more, receive an exclusive makeup bag filled with deluxe-sized cosmetics, skin care, hair care and fragrance. So, with Be Beautiful kicking off next week, we thought we'd ask our Beauty Editor,... View More

Get The Look: Power Brows

6 5 2014
Don't just frame, dramatically define -- Follow along as we show you how to create statement-making power brows in three easy steps. 1) Enhance your natural brow shape by filling in sparse areas. A waxy pencil works best because it adheres to skin and creates a strong brow shape. TRY: Bobbi Brown Brow Pencil 212... View More

Quick Fix Face Masks

5 29 2014
Our beauty girls live for a good five step beauty routine -- cleanse, tone, treat, hydrate, and protect. But sometimes, every now and then, we seek a quick fix -- no cumulative results, no 8-week commitment. . . just fast, immediately visible, "have-you-been-away-somewhere?" results. Read on as we share a few of our favorite quick fix... View More

Six Lipsticks That Hydrate Like A Balm

5 22 2014
Rich color and intense hydration need not be mutually exclusive. Many lipsticks now incorporate good-for-skin ingredients that help keep lips soft, nourished and on color trend! Read on as we share our roundup of six lipsticks that hydrate like a balm. . . AERIN Beauty Rose Balm Lipstick (212 872 2777): So chic, so effortless. Formulated with a natural wax to help lock... View More

Spring Refresh: Five Beauty Essentials To Try Now

5 15 2014
Every so often a girl finds herself in need of a beauty refresh. Just a little something new -- Perhaps a bright, sparkly, floral scent to elevate her mood or a vibrant statement lip that makes her feel unstoppable. In the spirit of spring and all things fresh and new, we offer these five... View More

For Mom

Exclusive Picks From The Beauty Level

5 8 2014
She’s your best girl, your first teacher and your number one supporter. Mom gives so much, yet asks so little. This Mother’s Day, honor mom’s greatness with rare and exclusive offerings from our Beauty Level: Napoleon Perdis Limited Edition Love Birds Collection (212 872 8829) -- Help mom look her best with four perfectly coordinated... View More

KENZO SS14 Water-Inspired Nail Art

4 24 2014
KENZO SS14 Water-Inspired Nail Art
KENZO Ready To Wear (212 872 8988) is new to 5F and we're bursting with excitement. Not that we ever need an excuse to dust off our DIY tool kit, but the KENZO SS14 collection just begs to be captured on the nails. For today's tutorial, we've enlisted the expertise of Ariel Fund of theGLITTERY -- a... View More

Beauty Conversations: We Chat Spring With ELLE’s Emily Dougherty

4 23 2014
BG Spring Beauty
Nothing excites our beauty team quite like the start of a new season. The promise of fresh new shades, innovative collections and groundbreaking skincare tend to make us just a bit giddy. Our Beauty Editor, Felicia Walker Benson, sat down with ELLE Beauty Director, Emily Dougherty, to chat about some of this season's most desirable looks... Felicia Walker Benson: Let's talk... View More