Six Lipsticks That Hydrate Like A Balm

5 22 2014
Rich color and intense hydration need not be mutually exclusive. Many lipsticks now incorporate good-for-skin ingredients that help keep lips soft, nourished and on color trend! Read on as we share our roundup of six lipsticks that hydrate like a balm. . . AERIN Beauty Rose Balm Lipstick (212 872 2777): So chic, so effortless. Formulated with a natural wax to help lock... View More

Spring Refresh: Five Beauty Essentials To Try Now

5 15 2014
Every so often a girl finds herself in need of a beauty refresh. Just a little something new -- Perhaps a bright, sparkly, floral scent to elevate her mood or a vibrant statement lip that makes her feel unstoppable. In the spirit of spring and all things fresh and new, we offer these five... View More

For Mom

Exclusive Picks From The Beauty Level

5 8 2014
She’s your best girl, your first teacher and your number one supporter. Mom gives so much, yet asks so little. This Mother’s Day, honor mom’s greatness with rare and exclusive offerings from our Beauty Level: Napoleon Perdis Limited Edition Love Birds Collection (212 872 8829) -- Help mom look her best with four perfectly coordinated... View More

KENZO SS14 Water-Inspired Nail Art

4 24 2014
KENZO SS14 Water-Inspired Nail Art
KENZO Ready To Wear (212 872 8988) is new to 5F and we're bursting with excitement. Not that we ever need an excuse to dust off our DIY tool kit, but the KENZO SS14 collection just begs to be captured on the nails. For today's tutorial, we've enlisted the expertise of Ariel Fund of theGLITTERY -- a... View More

Beauty Conversations: We Chat Spring With ELLE’s Emily Dougherty

4 23 2014
BG Spring Beauty
Nothing excites our beauty team quite like the start of a new season. The promise of fresh new shades, innovative collections and groundbreaking skincare tend to make us just a bit giddy. Our Beauty Editor, Felicia Walker Benson, sat down with ELLE Beauty Director, Emily Dougherty, to chat about some of this season's most desirable looks... Felicia Walker Benson: Let's talk... View More

Shine Free Skin: Five Simple Steps To Control Oily Skin

4 10 2014
Shiseido Sebum and Oil Blotting Papers (212 872 2541)
There's a fine line between dewy and downright oily. And ff you're all too familiar with the dreaded midday makeup meltdown, these five tips for shine-free skin are for you. . . TONE: Restore balance and reduce excess sebum production with a skin-soothing facial tonic or toner. La Mer Oil Absorbing Tonic (212 872 2739) is a perfect... View More

Garden-Inspired Beauty

4 3 2014
Dior Beauty Five-Color Eye Shadow Palette, Petal Shine 212 872 8980
Today's beauty cues come straight from the garden. Think sun-kissed, floral, vibrant and bright. These Garden-Inspired Beauty picks are just the thing to elevate your mood and help channel the glorious days of early spring. . . AERIN Beauty Limited Edition Floral Illuminating Powder:  Swirl six soft, airy pastels into one complexion-enhancing shade of radiance. Skin is... View More

Five Beauty Essentials for Spring

3 20 2014
Bobbi Brown Art Stick 212 872 2681
It's finally the first day of spring. Finally. And we find ourselves overjoyed at the thought of fresh new shades for eyes, cheeks and lips. A girl craves change, so naturally a rundown of spring-inspired essentials is in order. UPDATE YOUR FOUNDATION Lighten up with Chantecaille Future Skin Foundation. The oil-free, gel based foundation has a soft,... View More

How To Wear Pastel Eye Shadow: Dior Beauty

3 13 2014
Dior Beauty 5 Couleurs Eyeshadow Palette Trianon Edition

Dior Beauty 5 Couleurs Eyeshadow Palette Trianon Edition 212 872 8980

It's actually not as tricky as it sounds. Pastel eyes offer a refreshing change of pace for spring, but don't go haphazardly dusting it... View More

Hot Now: Orange Lipstick For Spring

3 6 2014
Dior Delice After seasons of show-stopping red, orange is finally having its moment in the spotlight. From pure orange, to coral, to tangerine -- it's all on our must-have list for lips this Spring. And after months of dreary Old Man Winter, rest assured that your pitch-perfect shade of orange will... View More